Packaging design and printing are important for a multitude of reasons. The appeal of your packaging can make or break a sale. Poorly designed prints and poor print quality on packaging can be extremely off-putting and undermine your brand and product. Here at Lebone Litho, we are a printing company that prides itself on excellence and high-quality printing.
Here are some important ways that your packaging design can impact the success of your product.
Your packaging should be an ambassador for your brand. The way your brand identity and messaging are communicated should be carefully crafted. The design of the packaging should therefore align with your brand’s logos, colour schemes, and typography to ensure consistency across all branded mediums. This consistency can encourage better brand recognition and recall of information.
2. Product Information
The packaging design should incorporate essential product information so that it is clear what the product is and what it contains. There are certain legal requirements, particularly in the food and beverage industry, regarding the disclosure of nutritional information and ingredients on your packaging. It is important to incorporate this into your visual design.
In addition, accurate descriptions and any other legal or safety information, such as usage instructions or warnings, should be legibly written and appropriately sized so that customers can safely use your product.
3. Organising Information
Most packaging requires a significant amount of information to be included. This can become cluttered and overwhelming. It is important for your visual design team to understand how to properly organise the information in a clear and hierarchical manner. This means prioritising the most important elements in terms of size and positioning.
The product’s logo or name should stand out and catch the consumer’s attention right off the bat, while other important information should be logically arranged so that it is intuitive and easy to follow.
The quicker the customer can find what they need on your packaging, the more likely they are to purchase the product. Packaging that is frustrating and difficult to navigate can leave customers opting to go with a competing product.
4. Visual Appeal
The inclusion of imagery, such as graphics and colours, should be carefully considered to make your product more visually appealing. In doing so, the target audience should be carefully considered, as should the product category and the brand’s personality. Moreover, there should be a balance struck between functionality and aesthetics, which can improve the overall experience that customers have with the packaging in a shopping scenario.
In addition to these things, shelf impact should also be taken into account. Shelf impact refers to how your packaging design will either fit in or stand out on the shelves in the store. This requires an understanding of competing product packaging designs and how your product might compare. While you want to ensure that your product stands out, you should make sure that it does so in a positive way rather than standing out for some kind of shortcoming when compared to competitors.