The South African Black Friday retail printing season can no longer be confined to a one-day event but rather a rolling month of targeted sales and campaigns. As Stats SA data shows, this extended sales period puts sustained pressure on your entire marketing supply chain. 

A brilliant campaign is useless if the print materials arrive late or at the wrong locations. In this high-stakes environment, your printer’s logistical capability is your greatest competitive advantage.

Powering Mass-Market and Targeted Campaigns

A successful Black Friday requires a dual-pronged print strategy, and our state-of-the-art facility is built to handle it.

• High-Volume Catalogues: To reach the broadest possible audience, high-volume catalogue runs are essential. Our high-speed web offset printing presses, like the Manroland Rotoman, can produce millions of copies with speed and precision.
• Personalised Digital Vouchers: To drive loyalty and target specific postcodes, personalised marketing is key. Our digital production printing capabilities allow you to create data-driven, short-run coupons and mailers that speak directly to your customers.

In-Store and On Time

A disconnect between your print and your logistics can bring a campaign to a halt. The greatest challenge of the Black Friday marathon is coordination.

• Creating the In-Store Experience: Your store should be the first direct representation of your marketing. Our branding and large format printing services produce the eye-catching banners, window decals, and signage that create an urgent sales environment.
• Flawless Distribution: As one of the few printers with a dedicated picking, packing and distribution division, we offer a true end-to-end solution. We manage the complex logistics of ensuring the right 500 banners and 50,000 catalogues get to all 150 of your stores on time.

The Bonus of Single-Source Manufacturing

In the chaos of the Black Friday sales, the only factor you can truly control is your supply chain. Relying on fragmented suppliers – one for web print, another for wide format, and a third for logistics – introduces unacceptable risk, delay, and inconsistency. 

Lebone Litho is an all-in-one print manufacturer, equipped with machinery from the Manroland Rotoman press to our in-house reproduction and CTP team, to manage your entire campaign lifecycle. This not only provides maximum security for sensitive promotional information but also guarantees faster, reliable lead times. 

to be your single-source partner, ready to manage the entire process, from design to delivery.

Don’t let a fragmented supply chain compromise your Black Friday campaign. We are equipped. Get a quote for your complete print and distribution needs.