First impressions matter! And all the more so when it comes to packaging designs in the world of retail. Creating a design that has appeal across every generation is becoming more and more difficult.
Our print packaging team has put together this list of handy retail packaging design hacks to help you create universally appealing packaging.
1. Simplicity
The best advice is to keep things simple. Retail environments are filled with sights, sounds and scents that can cause a sensory overload.
Overly extravagant packaging can be off-putting to the overstimulated customer. Choose clear fonts, straightforward labelling and a fresh layout to appeal to the most customers by making it easy for them to understand what is inside the packaging.
2. Functionality
Packaging should be practical and easy to use. Appropriate size, convenient shape, and easy opening mechanisms are features that will appeal to most. You want to make it easy for the customer to get the product home and access it without avoidable hassles.
3. Brand Consistency
Your packaging should always reflect your brand identity. You have taken the time and effort to create an appealing identity and will want your products to reflect this. Achieve this by using consistent colours, fonts and messages across your product range. Make it easy for your customers to recognise and trust your brand.
4. Sustainability and Eco-Friendliness
Customers of all generations are becoming more and more eco-conscious. To increase the appeal of your products across all ages, it is vital to show your commitment to sustainable practices. Use eco-friendly or recyclable materials for your packaging, demonstrating to your customers that you care for the planet, not just profits.
5. Visual Appeal
High-quality packaging with vibrant colours and good typography will stand out in a sea of other products. With your target audience in mind, think about the emotions you would like your packaging to bring to mind. Are you looking to create excitement, build trust or perhaps generate nostalgia? Make it easy for your customers to find your product on the shelf.
By following these guidelines, you can create retail packaging that appeals to customers of all ages and backgrounds.
Contact Lebone Litho Printers today for expert advice and implementation of your print packaging needs.
