Here at Lebone Litho Printers, we are excited to support entrepreneurs looking to turn their vision into reality and build their businesses with the help of our print-on-demand (POD) services. 

Here are our top 5 tips for using POD to kickstart your business and watch your profits grow.

1. Find Your Niche

Identifying and honing in on one specific sector of the market is the way to go. It is generally best to stick with what you know, so your niche can be linked to something you enjoy, like a hobby, sport, animal, genre or subject. For example, if you are a history buff, you could focus on old maps or funky images of historical personalities. 

2. Be a Pro-Designer (Even If You Are Not)

Your designs should be highly professional and of high standard to establish and maintain the credibility of your brand. If you already have good graphic design skills, that is great. If not, there are many online design tools that can help you to produce high-quality designs. 

Examples include Canva, Adobe Express and VistaCreate.  Another idea is to make use of a professional graphic designer to create a few customiseable designs for your range. 

3. Variety of Products

Lebone Litho Printing offers a wide range of products that are well-suited to POD, including the following:

• Apparel: T-shirts, golf shirts, shirts, hoodies, jackets, caps, shoes
• Corporate gifts: mugs, bottles, umbrellas
• Corporate stationery: laptop bags, book bags, business folders, pens

Choose a range of products that align with your niche design and match the interests and budgets of your potential customers.

4. The Power of Social Media Marketing

Take advantage of the significant marketing potential of social media. Ensure your offering is guided by your audience and be mindful as to which social media platforms would be most suitable to promote your products to your specific target audience. If your potential customers fall into a specific age range, use this guide:

• 18-29 years: Snapchat, TikTok, Instagram
• 30-39 years – LinkedIn,  X (formerly recognised as Twitter), Snapchat, Instagram
• 40-49 years – LinkedIn, Facebook, X
• 50-59 years – Facebook, LinkedIn, Pinterest

Target your specific audience with colourful images, catchy captions, and relevant keywords to build brand awareness.

5. Partner With Professionals

Lebone Litho Printers offers high-quality printing, a variety of products and customisation options to give your POD business a kickstart and boost your income. 

Contact Lebone Litho today to learn more about our print-on-demand services and how to get your POD business operating at its full potential.