Billboard advertising has been a valued marketing strategy for decades. The good ones entertain viewers on a road trip, a commute or when running an errand. Ultimately, these strategies remain relevant today as small-to-medium sized businesses continue to dedicate their marketing budgets towards campaigns that are free from the constraints of algorithm blocking.
Below, our Lebone Litho experts share proven techniques for boosting the impact of your outdoor ads.
Utilise Bold and Readable Fonts
As with all messaging, a critical aspect is readability. According to studies, consumers only spend an average of 3 to 4 seconds looking at a billboard. Therefore, using bold and easily readable fonts ensures your message is quickly understood.
Sans-serif fonts (no extra tips or wings on letters) are typically preferred for their clarity and modern look. Avoid heavy, decorative fonts, as these are hard to read from a distance.
Eye-Catching Colours and Imagery
Colour plays a significant role in the impact of your outdoor ads. Research indicates that colour increases brand recognition by up to 80%.
Use contrasting colours to make your message pop. For example, you can try layering graphics in yellow with a deep blue (complementary colours) for a striking visual impact.
High-resolution images will also enhance the effectiveness of your marketing efforts. A blurry or pixelated image will influence people’s perception of your brand’s quality. Also, make sure your images are relevant to your message and your audience.
A Simple, Clear Message
Simplicity is key in outdoor advertising. Ads with concise and clear messages are more effective. We recommend that you aim for no more than seven words in your main headline.
The brevity of the text makes it easier for passersby to grasp your message. Avoid cluttering your ad with too much information. Instead, focus on a single, powerful message that leaves a lasting impression.
Effective outdoor ads often include a compelling call to action. You want to include actionable messaging like “get a free quote today” or “call now.” A strong CTA encourages immediate response from your audience.
The Power of Location
The placement of your outdoor ads is just as important as the content itself. Strategic locations, such as high-traffic areas, can significantly increase the visibility of your ads and an outdoor advertising specialist will have all the statistics on different locations. Consider areas where your target audience frequents and tailor your message to resonate with them.
Measure Your Results
Finally, it’s important to track and measure the effectiveness of your outdoor ads. Use unique URLs, QR codes or dedicated phone numbers to monitor response rates. This data will provide insights into what works and what doesn’t, allowing you to refine your strategy over time.
Call Lebone Litho and get your powerful message out there now!