Black Friday is on 29 November this year, so getting your printed materials sorted ahead of time is vital. If you are unsure where to start, your favourite printing company, Lebone Litho Printers, is here to help.
Use this essential pre-printing guide to ensure you are ready for the Black Friday Frenzy.
1. Planning and Design
Planning ahead is vital to your successful Black Friday marketing campaign. Start early as you prepare to have banners, posters, flyers and point-of-sale displays ready on time. The most challenging part will be getting started, so here are some tips:
- Promotion planning: Gather ideas about the types of deals you will be offering and the message you want to convey. From these ideas, develop your final strategy.
- Choose colours and designs: Black Friday is a big deal for everyone, so your printed materials must stand out. Choose bold colours and fonts that align with your brand identity. Add high-quality images for maximum impact.
- Who is your target audience? Customise your printed material to suit your intended audience for designs that resonate and connect.
2. Getting Your Files Ready
To avoid unnecessary delays, it is best to submit your designs to your printer in the correct file formats. The team at Lebone Litho Printers can guide you on the specific requirements for your projects, but here are some general guidelines:
- File Format: Most printers prefer PDF or JPEG files, as they will appear on their side in the same way as you intended. EPS files are preferred for large posters, signs and banners.
- Resolution: Use the highest resolution possible to ensure crisp prints that are not pixelated. This is especially important for large-format printing.
- Colour Models: If you are required to choose a colour model when saving or converting your files, opt for CMYK for the best colour clarity.
3. Estimate Required Quantities
Estimating the correct print quantities of promotional materials for Black Friday can be tricky. Here are some tools you can use to help you make the most accurate estimates:
- Previous data: If available, analyse data from previous Black Friday campaigns to see shortfalls or overproduction trends.
- Distribution channels: Consider where the printed materials will be distributed. Are they for in-store display or as customer takeaways? Use this information to guide your estimates.
- Costs: Consider the fixed and variable costs of a print run to keep the numbers within your print budget.
- Chat with your printer: For more advice and insights, contact the printing team at Lebone Litho Printers for some valuable insights.
4. A Sample Timeline
We have developed this sample timeline to indicate lead times for the different aspects of your Black Friday printing project. It is a good idea to get in early, though, as printers will be inundated with orders closer to the time.
- As soon as possible: Finalise designs and file formats.
- Four to six weeks before: Submit your printing job to your chosen printer.
- Two to three weeks before: Review proofs and finalise edits.
- One week before: Take delivery of your marketing materials.
For more details and deadlines, chat to your printer.
Get ahead of the competition this 2024 Black Friday with high-quality printed materials that make your promotions stand out! At Lebone Litho Printers, we specialise in providing the full spectrum of printing services you need for a successful Black Friday campaign. Whether it’s banners, posters, point-of-sale displays, or flyers, we have the expertise and technology to ensure fast lead times without compromising quality. Our team can guide you through every step, from planning and design to file preparation and printing, ensuring your marketing materials are flawless and delivered on time. Don’t wait until the last minute—start your Black Friday preparations early to avoid the holiday rush. Contact us today for a quote and let Lebone Litho help you make this Black Friday your most successful yet!
Contact us now to discuss your 2024 Black Friday printing needs and get a customised quote.
