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Packaging Design 101: The Importance of Hiring a Pro for Your Printing Needs

Packaging clients, are you tired of subpar printing results for your products? Look no further than Lebone Litho, your one-stop shop for top-notch printing. But before you send us your designs, let’s talk about the importance of hiring a professional, experienced packaging designer for your products.

Similarities Between Logo And Packaging Design

While logo design and packaging design may seem different at first glance, there are some similarities between the two. Both logo and packaging design are visual representations of a brand and its products. Both should be designed with the target audience in mind and be easily recognisable.

Differences Between Logo And Packaging Design

While there are similarities, there are also key differences between logo and packaging design. A logo is a small symbol or emblem that represents a company or brand, while packaging design encompasses all aspects of the packaging of a product, including the overall design, layout, and labelling. Logo design is typically a one-time project, while packaging design is an ongoing process as products change over time.

Unique Challenges Of Packaging Design

Packaging design presents its own set of unique challenges, such as the need to communicate all necessary information (ingredients, nutrition facts, etc.) in a clear and concise manner while also making the packaging visually appealing. Packaging design also has to take into consideration the practical aspects of the packaging, such as how the product will be shipped and stored.

Pitfalls To Avoid

One common pitfall in packaging design is using too many fonts and colours, which can make the packaging look cluttered and unprofessional. Another pitfall is not considering the practical aspects of the packaging, such as how it will be shipped and stored.

Return On Investment

But why is hiring a professional packaging designer important for your business? The answer is simple: return on investment. A well-designed package can increase brand recognition and make your products stand out on store shelves. It can also lead to increased sales and customer loyalty.

Statistics show that professionally designed product packaging can have a significant impact on sales and brand recognition. According to a study, 72% of consumers make their purchasing decisions based on the packaging alone. Statistics like this highlight the importance of investing in professional packaging design to increase sales and brand recognition.

Thinking Outside The Box

Packaging design may seem like a small aspect of your business, but it can make a big impact on your bottom line. Don’t settle for subpar results! Trust the experts at Lebone Litho to bring your packaging designs to life.

Contact us today to learn more about how we can help you achieve a world-class packaging and printing outcome. 

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