Your company’s logo is the anchor of your brand. The way that your logo is designed and how that design is incorporated into marketing materials and packaging can play a significant role in boosting brand recognition and recall among customers.
Here at Lebone Litho Printers, we have a specialised design subsidiary named PureBrown Design that can help you make sure your logo is placed and designed on packaging and marketing materials according to what is considered industry best practices, ensuring that the logo is legible, appealing, and effective in representing your brand.
Here are some of the best practice considerations you should take into account regarding logo design and placement:
Size & Proportion
Your logo should be designed to be large enough to be easily recognisable but not so large that it throws the rest of the packaging design off balance. On any printed material, there are other important elements that also need to be seen, so the size and proportion of the logo should allow them room to breathe. However, it should still be 100% clear which design is your logo, and it should be large enough to be legible, even from a distance.
Emphasis & Hierarchy
To ensure that your logo stands out and is immediately noticeable and recognisable, it should be emphasised and placed strategically so as to establish its hierarchical importance. This means that the logo should be in a prominent position where it can easily be seen and identified as the logo. Usually, this position would be at the top or in the centre, but it depends on the other design elements.
Contrast & Background
The logo should stand out not only from other design elements on the printed material but also from the background. This means that you should choose colours and effects that will boost the contrast between the logo and its surroundings, ensuring that it immediately draws attention and is eminently visible.
Alignment & Balance
When all is said and done, the logo should be placed and sized in such a way as to ensure that it is properly balanced and aligned within the context of the packaging shape and size, as well as the other design elements that need to be incorporated. This means paying attention to things like margins, spacing and symmetry to ensure the most aesthetically pleasing arrangement.