Creative purchase displays can significantly influence consumer behaviour if you understand the art and science behind it.
With decades of expert experience in full-colour commercial litho, web and digital printing, the Lebone Litho team is well positioned to share tips on how to create displays that captivate and convert.
First Impressions
First impressions are valued in sales, relationships, window dressing and more! With the majority of buying decisions happening in-store, it raises the importance of point-of-purchase displays.
Eye-catching visuals will increase brand recognition and sales. To achieve the excellence our clients expect, we use high-quality materials and vibrant colours to ensure displays make a lasting impact.
The Psychology
Understanding consumer psychology is helpful when designing effective displays.
Research indicates that well-placed and visually appealing displays can increase product visibility by up to 44%. By strategically placing your printed displays, you can capture shopper attention and encourage impulse buying.
Customisation and Versatility
One size does not fit all in sales. Customisation is crucial.
Let your market research and imagination worl together to design bespoke displays tailored to specific needs. According to a survey, customised displays can lead to a 30% increase in sales.
Sustainability in Printing
Sustainability is more than a buzzword; it’s a necessity and a market demand that can directly influence your brand value.
Consumers are increasingly eco-conscious, with 66% willing to pay more for sustainable brands. Lebone Litho is ahead of the market in sustainability with eco-friendly printing practices and sustainable materials and processes to create displays that are not only effective but also environmentally responsible.
The Future of Purchase Displays
As technology evolves, so do purchase displays. The integration of augmented reality (AR) and interactive elements is set to revolutionise retail displays. Juniper Research forecasts that AR retail experiences could reach $12 billion by 2025.
Your Next Steps
Creative purchase displays are a powerful tool in influencing buying decisions. By leveraging high-quality printing, understanding consumer psychology and prioritising sustainability, you can create displays that drive sales, boost brand value and leave a lasting impression.
Investing in effective displays is not just an option but a necessity for businesses looking to thrive in the competitive retail landscape. Boost your sales with Lebone Litho’s custom displays today.
