Despite being immersed in a prevailingly digital age, traditional marketing methods are still relevant, effective and necessary.
The clients of Lebone Litho printers use printed flyers as part of their holistic marketing approach to effectively drive traffic to their websites. Here’s why:
Memorable Impressions
Printed flyers have a tactile quality that digital ads lack, making them more memorable. Research shows 79% of interested consumers acted on direct mail immediately, compared to only 45% on email.
Flyers can leave a lasting impression, encouraging recipients to visit your website.
Strategic Distribution
Distributing flyers in high-traffic areas increases the effectiveness of customer targeting. Flyers placed where your target audience frequents increases the chances of driving relevant traffic to your website.
For example, distributing flyers at local, niche events or businesses can reach a concentrated audience.
QR Codes
You can add a QR code to your flyers, creating an interactive bridge between print and digital. QR codes make it easy for customers to visit your website by simply scanning the code with their smartphones.
Statista reported that QR code scans increased by 26% in 2020, showing growing consumer comfort with this technology.
Special Offers
Printed flyers can highlight special offers in a person’s hand, without diluting your message with flashing banners and advertisements.
A smart call-to-action with a time-sensitive offer can boost traffic to your website as customers act faster to grab deals.
Target Local Audiences
Flyers are ideal for targeting local audiences. By distributing flyers within a pre-defined, relevant geographic area, you can attract valuable local customers to your website.
This localised approach is a great way for small businesses and entrepreneurs who are aiming to increase their online presence within the community.
Enhanced Brand Recognition
Consistent branding across your flyers and website enhances brand recognition. Each viewing of a flyer is called an impression. Gravitas is quickly accumulated by your brand with each successive impression.
According to Factorial, your brand needs to be seen a minimum of 7 times before you start gaining a person’s trust. With a flyer as a as a reminder of your brand, customers are more likely to remember and visit your website.
Providing Detailed Information
Flyers allow you to give detailed information about your products or services, versus the limited space of digital ads. In doing so, you can invite readers to your website directly.
A study by the Printing Industries of America states that 85% of consumers who receive a flyer will read through it.
Leveraging Visual Appeal
Printed flyers pack a lot of visual appeal, which means they are great at capturing a reader’s attention and peeking their interest.
When you use high-quality graphics and engaging design elements on quality Lebone Litho printed flyers, you can draw in your potential customers, engage them and encourage them to visit your website.
Measuring Effectiveness
Measurability is important. Track your flyer campaign with unique URLs or QR codes specific to the flyers and monitor the resulting traffic.
This data-driven approach allows you to refine your strategies and maximise future campaigns.
Boost your traffic effectively with top-quality flyers from Lebone Litho printers today!
