Adding promotional products to your marketing strategy can be a game-changer for your brand’s visibility and engagement. However, there are common pitfalls that even seasoned marketers can fall into.
Lebone Litho Printers has seen it all, and we’re here to guide you through the process with our decades of successful experience in this arena. Chat with our experts to ensure your promotional efforts hit the mark every time. We have a full printing array, such as litho sheet-fed, web-fed and digital printing, to service your entire marketing print needs.
Here are 4 mistakes to avoid when designing promotional products:
#1 – Ignoring Brand Identity
Your promotional products should be an extension of your brand identity, not an afterthought. From colours to fonts and messaging, consistency is key. A disconnect between your brand and your promotional materials can confuse customers and dilute your message.
At Lebone Litho, we understand the importance of cohesive branding, and our branding experts can collaborate with you to create promotional products that reinforce and strengthen your brand identity.
#2 – Compromising On Quality
Scrambling to meet deadlines and over-tight budgets often kick quality into the backseat. Corner-cutting on materials or production can undermine the effectiveness of your promotional products. Low-quality items reflect poorly on your brand and are less likely to be used or retained by recipients.
As leading litho printers in Johannesburg, we prioritise quality in every aspect of our production process, ensuring that your promotional products make a lasting impression.
#3 – Overlooking Functionality
Promotional products should serve a purpose beyond advertising. The more useful an item is, the more likely your audience will actually use it. Every use equates to one ‘impression’, and impressions reinforce your brand’s credibility.
When designing promotional products, consider their functionality and how they align with your audience’s needs.
The Lebone Litho marketing gurus specialise in printing functional promotional products that leave a lasting impression, such as custom T-shirts for promotional giveaways.
#4 – Neglecting Distribution Strategy
Even the most jaw-dropping promotional swag won’t be worth a single cent if it does not reach your target audience. It is essential to develop a strategic distribution plan for achieving the appropriate reach and effectiveness of your promotional efforts.
Whether you’re attending trade shows, hosting events, or delivering holiday-themed items to customers, ensure that your distribution strategy aligns with your marketing objectives.
Lebone Litho will ensure your products are ready for your distribution deadlines so that your promotional products reach the right people at the right time.
Our Sum Up
Promotional products are a powerful marketing tool when done right. By avoiding these common mistakes and partnering with a trusted print manufacturer like Lebone Litho, you can create promotional products that elevate your brand and drive results.
Don’t waste your business’s valuable money and time on campaigns that don’t resonate with your audience. Partner with Lebone Litho Printers to boost your brand value with quality promotional products today.
