Printing is an essential aspect of marketing and business, so picking the right method for your design or project is important for achieving the best results. But how do you evaluate the diverse techniques available?
Our litho printers have put together an overview of techniques to help you nail down the best printing technique for your needs.
Litho Printers
Litho printing is also known as offset printing. It is the perfect choice for projects that need high-quality prints with precise detail and rich colour. It is also ideal for large-volume print runs as economy of scale is achieved as the quantity increases.
The Printing Industries of America refers to litho printing as one of the most popular choice for commercial printing.
Digital Printing
Digital printing, predominantly done by inkjets or laser printers, is your go-to option for short-run projects and those requiring quick turnaround times. Digital printing does not require the creation of plates, like litho printers, so the whole process is faster and more flexible.
The Print Industries Market Information and Research Organization highlights that digital printing can reduce waste by up to 90% compared to traditional methods. This makes it an environmentally friendly choice [HYPERLINK TO SUSTAINABLE PRINTING BLOG] for small to medium print runs, including business cards, flyers and personalised marketing materials.
Litho Vs Digital Printing
The choice between litho and digital printing largely depends on your unique needs. A high-volume print project that demands impeccable quality should be assigned to litho printers.
Smaller volume projects, or projects with short deadlines, should be allocated to the digital printing department. This will give you loads of flexibility and speed – a win-win.
Large Format Printing
If you have designed large visuals for banners, trade show displays or signage, large format printing is a great choice. This method allows for the production of prints that are larger than the standard sizes offered by litho and digital printing.
The Lebone team offers state-of-the-art large format printing services that will make your brand stand out in our very crowded markets.
Environmental Considerations
Let’s not end before discussing the ecological aspects of your printing choices. Both litho and digital printing have made great advancements in reducing their environmental footprint.
Litho printers have adopted eco-friendly inks and recycled paper, while digital printing’s efficiency has a massive impact on the reduction of waste. The management team at Lebone takes this to the next level, by ensuring that we are always using the latest technology in every production department.
Contact Lebone Litho printers for the best print method for your designs!
