From banners and posters to outdoor signage, wide-format printing is the best way to make a big impact. When designing for wide-format printing, there are many factors to consider to ensure you get results that stand out for quality.

At Lebone Litho Printing, we offer a full range of printing and branding services to ensure you can make the biggest impression. We put together these design tips to help you achieve your goals.

1. Using Colour with Confidence

Big and bold is what you are going for with large printed items. Pale colours will fade to insignificance when placed against a busy background or skyline. Choose the most vibrant versions of the colours you need to use. Consider including metallic or fluorescent highlights where necessary. 

2. Get Recognised From Afar

The whole point of a large-scale design is to enforce brand recognition. Make sure that your logo, tagline and brand colours are included to maximise the impact of your efforts. Remember that these large prints will often be viewed from afar or even in flowing traffic, so keeping the design clean and simple is important to your return on investment.

3. Consider the Big Picture

For small designs, intricate details may be crucial. But when designing large-scale marketing materials like billboards, the focus should be on the overall impact from a distance. Excessive detail can be lost in the larger context and might even distract from the main message.

4. Fonts Matter

Small, cramped fonts are a recipe for disaster. Choose fonts that are well-spaced, large, clear and easy to read, even at a distance. Bolder, heavier fonts such as Helvetica and Proxima Nova work the best. Remember, simplicity is the key. Make sure to use a limited number of fonts for a consistent look and feel.

5. The Importance of Hi-Res Files

Enlarging pictures increases their pixelation. Blurry images look unprofessional and will not give off the right impression of your brand. To ensure a quality outcome, use high-resolution images and artwork. 

6. Proof-Reading

Make sure to double-check each piece of copy in your large print to ensure it is free of errors. In this way, you can avoid costly spelling mistakes, bad grammar or unintentional ambiguity, which may lead to negative associations with your brand.

Contact Libone Litho Printers today for professional printing and branding services. Let us help you design and print banners, posters and outdoor signage that will grab attention and ensure your brand leaves an everlasting mark of credibility.