In the realm of commercial printing, excellence reigns supreme. Here are 7 sacred principles to ensure your print projects achieve unrivalled quality and impact.
These guidelines, crafted through experience and precision, serve as the cornerstone of every masterpiece that graces the printed page. Let’s embark on a journey of print perfection together.
- Understand Your Canvas
Before diving into the printing process, acquaint yourself with the canvas, i.e. paper stock, dimensions and finishing options. Knowledge empowers precision. Understanding your canvas ensures each stroke of ink resonates with purpose and clarity, bringing your vision to life with unparalleled brilliance.
- Harmonise Colours Early
Select your colour palette wisely. Whether vibrant hues or subtle tones, early colour decisions pave the path to visual cohesion. The right blend of colours enhances the narrative, captivating audiences, and leaving an indelible impression of professionalism and sophistication.
- Size Matters
Precision in page sizing is paramount. Ensure your pages align perfectly with your vision, maximising visual impact and readability. Consider factors like readability, visual balance, and print requirements. Correct page dimensions enhance the overall aesthetic appeal and readability of your content, contributing to a professional finish.
- Bleeds: Beyond the Edge
Embrace bleeds for seamless, edge-to-edge brilliance. Prepare your designs to extend beyond conventional boundaries, ensuring that colours and images extend to the very edges of the page, creating a striking visual impact. This technique captures attention effortlessly, elevating your design to new heights of professionalism and allure.
- Font Finesse
Let your fonts breathe authentically. Avoid synthetic styles for clarity and consistency, ensuring every word resonates with authenticity.
- Tints & Text
Navigate text tints with finesse, especially at smaller sizes. Opt for clarity over complexity, ensuring readability remains unwavering. For instance, choose solid colours over intricate tints to maintain clear communication regardless of font size.
- Pixel Perfection
Optimising image resolution involves selecting the appropriate resolution for your images while considering both detail and file size. For example, for print, aim for a resolution of 300 pixels per inch (PPI) to ensure clarity, while for digital platforms, balance resolution to maintain quality without excessively large file sizes, enhancing accessibility and user experience.
Our Final Thoughts
Sticking to these commandments ensures not just excellence but also a seamless journey from concept to creation. By focusing on precision, colour harmony and a commitment to clarity, you elevate your print projects to the realm of brilliance.
With Lebone Litho as your partner in this journey, let’s transcend the ordinary and craft print materials that resonate, inspire, and leave an indelible mark on your audience.